BrandZ RoZie

The first ever WPP chatbot!

What / Who is RoZie?

The Store WPP is proud to announce the launch of the first ever WPP Artificial Intelligence powered chatbot; meet BrandZ™ RoZie. This is no ordinary chatbot, RoZie is super-smart and uses advanced technologies to be able to interact by text AND voice.

RoZie is here to answer all your questions about brands, brand value, client leaders and brand growth. You can ask questions about the most valuable global brands from the BrandZ Top 100 2017 and RoZie will be able to answer it for you in an instant by the use of Artificial Intelligence.

Unlike most chatbots which are either text based or voice based, RoZie can do both and is available as both a text based chatbot via the BrandZ website or a voice based Alexa app /skill which you will be able to download.

RoZie is a work in progress and we will feature lots of exciting and big updates in the coming weeks which will be posted on the BrandZ website so watch this space!

RoZie Text Chatbot

Chatbots are essentially smart robots that answer your questions. Chatbots mimic conversation with people using artificial intelligence. The BrandZ RoZie chatbot is a text based online chatbot where you type up a question about BrandZ Global Top 100 Most Valuable Brand data / valuations and RoZie will reply with the answer.

How do I access it?

This chatbot sits on the BrandZ website.

Who can access it?

It is open for all users and is a publicly available tool.

What does it do?

The text based chatbot will allow you to ask a question about the brands featured in the BrandZ Top 100 Most Valuable Global Brands, what the value of brands are, who the Global WPP Client Team Leaders are and a brands growth over time.

RoZie Voice Chatbot

Alexa is an intelligent personal assistant developed by Amazon, made popular by the Amazon Echo and the Amazon Echo Dot devices. It is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, and other real-time information, such as news.

The Store WPP has created a ‘skill’ also named RoZie which has the same capaibilties as the chatbot version and you will be able to ask the same questions, just via voice!

How do I access it?

  1. You will need an Amazon Echo/Dot device to be able to download the voice-based RoZie. Your device will need to be connected to WiFi, click here for instructions on how to set-up your Amazon device.
  2. Once your Amazon Echo/Dot is connected to WiFi, you will need to download the Amazon Alexa app on you iPhone or Android. To do this, please search for ‘Amazon Alexa’ in your iPhone app store or Google Play store.
  3. Once you have downloaded the Amazon Alexa app for your mobile device, open the app and click on ‘skills’ and then search for ‘BrandZRoZie’, click on the icon and enable the skill.
  4. Once the skill is enabled, wake RoZie up by saying the phrase “Alexa, launch BrandZ RoZie”, you will need to use this command every time you want to use RoZie on your Amazon device. Please see the Cheat Sheet for a list of questions you can ask RoZie.

Who can access it?

Anyone who owns an Amazon Echo / Dot device can download the RoZie voice based chatbot.

What does it do?

The voice based chatbot will allow users to verbally ask a question about the brands featured in the BrandZ Top 100 Most Valuable Global Brands, what the value of brands are, who the Global WPP Client Team Leaders are and a brands growth over time.

RoZie in Action

RoZie has featured in the BrandZ Top 100 Most Valuable Global Brands 2017 webcast and also the Amazon - Whole Foods Retail Deal of the Decade Webcast. Please watch the video below to see her in action, live!

Keep up to date with the latest RoZie updates